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Latest Trends & Market Data 2022 – Social Media Marketing Statistics

June 19th, 2024

Here at we bring latest online marketing reports for existing and new members to help you quickly see the latest online marketing statistics compilation. This will help saving you time when you need the latest stats for a presentation or report you’re working on against a deadline, as well as giving you a quick reference guide that contains a full rundown of the latest stats to help you make your case for investment in digital marketing to colleagues or clients.

We often review thousands of sources each year, going through latest data, metrics, trends, and the studies themselves to see how those conclusions were reached. Then we select the best of these studies, reports, and findings – always looking for the highest of quality online marketing statistics and sources which are updated regularly, and then we present them to you for your viewing.

Latest marketing data and statistics regarding Social Media Marketing 2024

Almost 90% of online marketers say their social media marketing efforts have increased exposure to their products and services for their business successfully, while 75% say they have increased traffic. (Source: Sales Benchmark 2024)

93% of brands claim that their social media marketing got them new customers from their posts on one of their social media channels. (Source: Corporate Exec. Board, 2024)

98% of sales reps are reaching their quotes through social selling. Sales techniques are evolving the ever-changing of consumers. (Source: Media Digital Marketing, 2024)

An average of 142 minutes is spent on social media every day. There are 3.2 billion social media users worldwide. (Source: Sales Benchmark 2024)

80% of marketing professionals and online business owners incorporate social media in their marketing campaigns and promotions. (Source: Forrester 2024)

71% of luxury brands measure social media marketing campaign performance through web traffic. (Source: eMarketer 2024)

75% of consumers who have had a good social media service experience with a brand are likely to recommend it to others including friends and family. (Source: IBS Studies 2024)

57% of traffic in U.S. is derived from social media directly to mobile devices. (Source: IDC Research 2024)

30% of millennials engage with a brand on social networks at least once a month. (Source: Sales Benchmark 2024)

Marketers publish to social media networks on average 3-4 times per week. (Source: eMarketer 2024)

85% of company social media accounts are managed mostly by the owners of the company. (Source: Screwpile 2024)

82% of women consumers say that recommendations found on social media change the way they gather opinions and information. (Source: McKinsey 2024)

81% of consumers say that product reviews influence they way they shop online. (Source: Corporate Exec. Board, 2024)

18% of marketers currently use Facebook. (Source: HubSpot, 2024)

79% of video marketers use Facebook as video marketing channel. (Source: Wyzowl, 2024)

31% of B2B professionals say that social media selling allowed them to build deeper relationships with their clients. (Source: SuperOffice 2024)

Forecast for 2024: It’s expected that by the end of 2024, we will see another year of significant growth as digital ad spend is set to rise by 13.3 percent to $441.12 billion. By 2024, digital advertising spending worldwide is projected to exceed half a trillion to $524.17 billion. To put things into perspective, this is a whopping 85.7 percent increase from 2018.

Digital marketing industry is constantly changing. You must keep up-to-date with the most recent research studies, trends, and marketing metrics to keep your business growing successfully. The above statistics give you an insight into the world of digital marketing and illuminate potential marketing strategies that you may wish to adopt to stay ahead of your competition and attract more customers and retain your existing relationships.

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